Looking for a job in this tough job market is time-consuming and frustrating. And for the average job seeker that has lost much of his/her motivation and is a slump adding one more thing to their “to-do list” is the last thing they want to do. But, let me go over why having an active presence on LinkedIn or at least an updated profile of your expertise and skills is important.
For many companies and recruiters, using professional networking sites are becoming essential recruiting protocol. Why? It can be a lot more affordable than traditional job boards and advertisements. It’s also a more streamlined way to search for qualified candidates versus an overwhelming collection of resumes and profiles-many of which are sadly made up of individuals that are not even close to having the skills needed for the job requirements. It’s also the new age of technology–unless you’ve been living under a rock you have heard of social networking sites. Everyone is on them-people and businesses alike!
So let’s say you have a LinkedIn profile but you are not very active on the site and you don’t have many connections. This is almost like not having a LinkedIn profile to begin with. The way LinkedIn works the more people you are connected to-the more people can view your profile because they are closely connected to you and you are within their network. (This is what the numbers/symbols in the blue circle next to someone’s name stands for-1,2,3, group) Chances are if you are not connected to many people then your profile is not being viewed by many-unless the few connections you have happen to have tons of connections.
Another important thing about LinkedIn is that you want to keep your information and skill set up to date. You want to make sure your contact information is easily accessible for potential employers to contact you. LinkedIn is much more professional and secure than other social networking sites so you don’t need to worry as much with security settings. Even if you don’t check your LinkedIn on a regular basis you want your professional and career related information to be presented accurately. For many higher level positions that require specific skill sets and security clearances that are hard to come by recruiters DO SEEK passive candidates-and social media has made it that much more efficient for recruiters out there to do so.
Plus-LinkedIn is a great way to continue adding your acquired skills and expertise as you move along through your career path. Nothing is harder than trying to think back years of experience and remember impressive job responsibilities, essential software and programs used, dates, salaries, etc. Keeping your LinkedIn profile current and accurate makes this process easier when working on a resume or modifying your resume to a specific job requisition.
You also want to think about if lacking an impressive LinkedIn profile could hurt you depending on your position/industry. And, it’s not to say it would necessarily hurt you-it all depends on the hiring company. But, just as an example, if you are in Sales it could help you out during an interviewing/hiring process if the hiring manager sees you are heavily connected to the ‘right people’ in the industry. If you are in PR it’d be quite impressive to see your media contacts.
LinkedIn is also a great tool in making your blogs, resumes, writing samples, etc. available to recruiters and hiring managers/companies. With so many added applications to display your professional and/or educational work achievements LinkedIn almost serves as a portfolio.
LinkedIn also offers career professionals to write recommendations for one another: Co-workers, supervisors, business relationships, etc.
So, if you haven’t made your LinkedIn profile your new best friend in your job search tactics make it a priority. It may seem very overwhelming at first, but like almost anything once it is established and becomes a habit it can become a great tool in your career for the future.
NK, Marketing Specialist @ PeopleCom
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